BOBA QUEST
To celebrate I Love Taimei's anniversary in October, we launched a 1.5-month-long campaign, BOBA QUEST, designed to engage and interact with our customers.
Inspired by traditional RPG games and the
earn-and-redeem reward system, BOBA QUEST gamified the shopping experience.
Customers could complete quests—such as purchasing a drink—to collect stamps. These stamps could either be redeemed for rewards like vouchers or saved until the end of the campaign for a chance to win even bigger prizes.
Quest Board
Customers can obtain stamps stored in
their I Love Taimei membership account.
This encourages customers to participate and patronage at I Love Taimei more often
Reward List
Customers can use collected stamps to redeem attractive discounts or menu items. They can also choose to save up their stamps to be chosen as one of the top 3 winners.
Refer a Friend!
Customers can use our friend referral activity to join membership and earn stamps during this campaign