Role | Art Direction / Graphics Design
Client | NAFA Year 2 Design in Branding
YEAR | 2020
During the Design in Branding course, I was tasked to rebrand for a company or brand.
I created a campaign along with the rebranded look.
⦁ Defining the problems:
Science Centre is definitely a place every Singaporean has visited as a young child. However, Science Centre's popularity among the current generation's children has been dropping, as the number of visitors drops by an enormous chunk of 30%in the past decade
⦁ The Mission:
The mission is to increase the presence of the Science Centre through a rebrand and a more modern-day advertising strategy plan. The new-look of Science Centre should promote creativity and make science more interesting than ever.
⦁ The Solution:
For the solution, I have come up with a new line of merchandise given out at Science Centre for every visit and social media advertising to promote the new look of the science museum. The brochure and the map have also been given a new to fit the entire rebranding campaign.
Development
